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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Licensing agency Merlin estimates that collectively, independent labels account for more than 32...

  2. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp::2-com.developerstudio.PrincessAnnaFrozenlivewallpaper mobileapp::2-manyapps.net.games.mem2.aphabet mobileapp::2-com.kauf.talking.baum...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you...

  5. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. An event can be an app install, repeat app launch, level completion, in app purchase, etc.

  6. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app.

  7. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. FairSearch Europe: Android is a 'Trojan Horse' Fairsearch Europe, which describes itself as "organization united to...

  8. Pros & Cons of the Top Mobile App Tracking Methods

    Android Referrer is a standard method for tracking app download provided by Google. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop...

  9. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...