This also re-opens the eternal question of app or browser, or both. If you have an app, great! In fact, assuming that smartphone users are not interested in a branded experience whether in app or in browser, could damage your mobile image – and...
Are you advertising for a mobile app? If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you. Although there is a lot more intricate information...
An event can be an app install, repeat app launch, level completion, in app purchase, etc. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter...
With how varied Android devices are, this can sometimes be invaluable information for app creators. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up...
If you're like me and open up loads of apps on a daily basis, this is a great app to add, every 1-6 hours based on your specification it will kill the specific apps that may be running. Android Booster Free is another great app for freeing up...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing...
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
Whether you're doing it through RavenTools, Hootsuite, SproutSocial or another app – you need something that's going to let you share content when you have time without turning your feed into a firehouse.
But that's no longer the case as it's now free to download on the App store for iPhones and iPads. Google has released many products and services over the last few years to improve the way people search and find information.
You can cross promote the videos by embedding them on your blog, you can promote the presentations on LinkedIn via their presentation app, you can put up the podcast on iTunes and other channels, and you can put all this content on social networks...
COO Sheryl Sandberg also highlighted the success of Facebook's mobile app install ad product. Of the top 100 grossing apps from the iOS and Android in the last week of Q1, about 40 percent of them used our mobile app install ads," she says.
Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S.
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the Google+ plug-ins. Google will close the Meebo toolbar on June 6 and...
Users will be able to access Google Now through the Search app itself. IPhone and iPad users can obtain the Google Search update with Now through the iTunes App Store. Google has launched its Now predictive search platform for Apple's iOS.
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An...
You probably know us best for our app that takes the deluge of information streaming across the web and condenses it into fast, fun updates. Yahoo has just launched an iPhone app for Summly, allowing users to view summaries of news they are...
The white line in the slide below is tablet use on the Guardian's main site as opposed to their paid app. But it actually follows a triple-thread approach in its app strategies. Depending on audience size and behavior, it might make sense to create...
Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the...
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile...
