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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  2. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Facebook recently commissioned a study that showed multiple devices are now an integral...

  3. Google App Searches Gmail for Upcoming Bills

    That is a question you’ll never have to wonder again with the Google App’s new update. Now, users can simply tap the microphone and say, "Show me my bills" or "My bills due this week" within the app. Additionally, when the Google App scrapes your...

  4. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. That's according to a post on Google+, which also says that once users add currency information to...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco.

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If the tag is not loaded as the user progresses into the web app, content will be lost to the engines. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA...