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  1. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Not all apps are created for the same purpose or target audience so each app will have different events that are considered important.

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? YouTube is having difficulty getting independent music labels to sign on to its new service due to...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. "Think of the website like a canvas where creativity meets technology.

  4. The Difference Between App to App and Web to App Advertising

    Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. Conversion Type: Install or In-App Event App to App vs. Web to App Mobile app and mobile web are the two mediums that advertisers can use as...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO...