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  1. Product Listing Ads: How to Maximize Your Returns

    Using AdWords Editor or the API you can even include these in your feed and synchronize them automatically. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included.

  2. How to Estimate the Break-Even Point of Paid Search

    This study (no longer available on their website due to a change in Google's API terms and conditions), looked at conversion rates for the top 10 industries, showed an average of 5.63 percent across all industries with the best performing industry...

  3. 5 Tips to Take PPC Ad Testing to the Next Level

    Unfortunately, Google doesn’t allow you to play with the labels via API. Google ACE (AdWords Campaign Experiments) is a cool tool that shows you the probabilities of performance differences between your test settings in a campaign being significant.

  4. The Search Marketing Roller Coaster: 2012 Year in Review

    For many this signified a tipping point and choice between scraping or having access to the Google adwords API. In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was...

  5. Top 10 Countdown: Vital Online Marketing Tools

    With bid management tools, you can manage an unlimited number of search campaigns and keywords across all major search engines with rules put in place to manage bids and multiple accounts/campaigns at scale (using an API).

  6. Google Forces Raven Tools to Kill Rank Tracking Tool

    On November 14, 2012, SEOMoz announced its API access to Google AdWords had been revoked by Google. It didn’t explain why access had been revoked, but SEOMoz is one of the largest and most influential SEO data providers; it’s safe to assume that a...

  7. Is AdMob the Next Big Thing for Performance Marketers?

    No API The difficulty for the moment is the lack of an API for technology vendors and tech savvy marketers to develop applications that will mine the opportunities for success automatically. At the time, the network wasn’t integrated into AdWords...

  8. True PPC Ad Rotation Finally Comes to Microsoft adCenter

    The ad rotation feature is only available in the web interface or through version 8 of the adCenter API. Thanks to AdWords, savvy PPC advertisers already knew the benefits of being able to rotate ads evenly in order conduct genuine A/B tests for ad...

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  9. AdWords for Video: The Good & The Bad From a Video Ad Junkie

    Unfortunately, there is no API access to the AdWords for Video platform. CON: No API Access = Slow Campaign Production When building out several campaigns, duplicating ads and swapping out ad copy, a third party API tool makes life a heck of a lot...

  10. Piwik Open Source Analytics: A Primer

    Full API support Segmentation (through API only for now) Improved AdWords campaign tracking There are many log file analyzers that help the do-it-yourselfers. However, they merely report the data. They often don't provide the analysis tools to make...

  11. 40+ SEO Tools of the Trade

    Keyword Research: Keyword Eye, Soovle, Ubersuggest, Scrapebox, SEOGadget Adwords API Excel Plugin The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on...