Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. One page out of millions gives Mozilla trouble with...
Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the value chain. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Using AdWords Editor or the API you can even include these in your feed and synchronize them automatically. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed.
Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used Bing's API, not bing.com. A new analysis says Google Image Search traffic is...
Because at the time, The Google AdWords API terms of service specifically forbid "co-mingling" of AdWords data with third party services. In other words, it was illegal to use the API to try to manage Bing Ads alongside AdWords.
Perhaps when the API comes out and Google releases developer kits, then the gamers will jump in and have their heyday. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.
Exporting the data or using the API will allow you to also get at the daily and 28-day values A lot of insightful data is contained within the Facebook Insights user interface (UI) and even richer data if you make use of the API or a robust social...
This study (no longer available on their website due to a change in Google's API terms and conditions), looked at conversion rates for the top 10 industries, showed an average of 5.63 percent across all industries with the best performing industry...
Digg hopes to identify and rebuild the best of Google Reader's features, including its API, but also advance them to fit "the Internet of 2013", such as integrate it into social networks and communities like Facebook, Twitter, Tumblr, Reddit and...
If you don't have a suite of tools, it's possible to better correlate that data manually, even without API access. For businesses it gives us, for the first time, the ability to connect with customers individually, and in an incredibly targeted way.
Unfortunately, Google doesn’t allow you to play with the labels via API. To review, those five mistakes were: Pausing an ad within the first couple days. Using ad performance from a time where only the control was running.
This post will cover how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, a free custom report and how to easily use the API for exporting and combining data.
A single platform also means that the data that lives within a given channel is already de-duped and attributed without going through a maze of technology, such as going through an API to a separate system for attribution against another channel’s...
Pipe in API data and content mash-ups (excellent when you need to thicken hundreds or thousands of pages at scale). Last year Google unleashed the most aggressive campaign of major algo updates ever in its crusade to battle rank spam.
Mashape.com – runs an "API Marketplace" – if you create an API, consider putting it up here so devs can find it. Mashery.com – helps you plan and develop your API and handle outrach to App developers.
Many are standalone services or plug-ins to other products that tie into your data through the Google Analytics API. If you use Google Analytics, you likely already know how powerful it can be. From advanced segments to multi-channel attribution...
The launch of Zavers follows the tech giant's release of the Offline Conversion API, which shows that there is a widespread effort to marry this data at Google. Google have launched a new digital coupon service called Zavers.
Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. Today the U.S. Federal Trade Commission closed the books on its 19-month investigation into Google’s business practices.
Just before Christmas, Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. The API is available as a limited beta to only a few...
For many this signified a tipping point and choice between scraping or having access to the Google adwords API. Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and...
