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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    As you can see below the conversion rates on GDN mobile ads was very weak the average order value was much lower (AOV). Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Generate Leads, Acquire New Customers qualified online social leads identified X _____% lead-to-customer conversion rate X $_____ (AOV) average order value ________________________________ = $ Lead Sales Value (Single Purchase)

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Just the other week our conversion rate for an ecommerce client increased 20 percent but AOV decreased by almost 10 percent. Shift in order size/AOV: You may find that raw number of transactions has increased but AOV or order size has decreased.

  4. The 5-Step Plan to PPC Prioritization for Maximum Profits

    First, plug in all your control metrics – i.e.impressions, clicks, conversion rate, CPCs and your average order value (AOV) or customer lifetime value (LTV) – for performance as it is now. When it comes to our daily tasks as PPC account managers we...

  5. Shoppers Spending More on Black Friday; Is Cyber Monday Now an Anachronism?

    Holiday shoppers spent more per transaction this year, with a 24% increase in Average Order Values (AOV) YoY - however, Cyber Monday consumers actually spent 14% less online than on Black Friday, suggesting that it is still the biggest shopping...