They will need to ensure that SEO is involved early on and for the duration of all web projects, and will provide guidance/direction to your AOR and all local agencies. But if you ask an SEO, there’s also no shortage of stories about bad SEO clients.
Any change in an agency of record (AOR) or local agency They will need to ensure that SEO is involved early on and for the duration of all web projects, and will provide guidance/direction to your AOR and all local agencies.
Just because Avenue A | Razorfish is connected to Microsoft doesn't mean that it will be the agency of record (AOR) or even the contracted agency for a Microsoft engagement. Prior to the acquisition, Microsoft has had other search agencies with AOR...
