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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...

  2. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the beginning of New York Advertising Week. In his post, Harnevo said, “As many of you know, video has been a key part of our overall strategy over the last...

  3. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Nearly 37.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.8 billion, followed by AOL with 725 million. Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll...

  4. How To Control Google’s Largest Search Partner: AOL Search

    If there are keywords that appear in your Google account and not in your AOL account, they will still appear on AOL through Google’s search partner network Of the major traffic drivers included in the Search Partner Network, AOL has been working on...