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  1. Could Bing Ever Overtake Google in Search?

    I've been around long enough, too, to remember that Google wasn't always the number one search engine (I worked for Lycos "back in the day" and remember Alta Vista, HotBot, AOL, etc. And, it seems to me that Google's market share increased pretty...

  2. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With that announcement, they confirmed partnerships with AOL, adLux, BrightEdge, Yandex and others. With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone.

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    You may be surprised: it's AOL search. Monetate didn't have any specifics on why AOL was converting so well. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is...