AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. AOL's Platform-A Launches iPhone Advertising Solution
AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing Posted by Nathania Johnson Aug 4, 2008 AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot.
First up, AOL is shedding Tacoda and folding it into Ad.com, part of Platform-A, AOL's ad division. The division recently began integrating Tacoda's behavioral targeting across its network. Earlier this year, AOL bought social network Bebo for $850...
Prior to his Yahoo/Right Media stint, Lynn was Director of Product Management at behavioral targeting firm TACODA, which was acquired by AOL in July 2007. Jason Lynn, Director of Solutions Engineering for Yahoo/Right Media is exiting the Sunnyvale...
ClickZ's reporting that the use of Tacoda technology will begin in June across the whole Platform A network. The future's here - now - with the launch of Platform A's integrated search marketing platform using Tacoda technology.
The network includes Advertising.com, Quigo and Tacoda and served ads to 170 million U.S. AOL's Platform-A is Top Ad Network for MarchReaching 9 out of 10 Internet Users, AOL's Platform-A was the top ad network in March, according to comScore.
The network includes Advertising.com, Quigo and Tacoda and served ads to 170 million U.S. Reaching 9 out of 10 Internet Users, AOL's Platform-A was the top ad network in March, according to comScore. Verizon Chooses AOL's Platform-A for Online...
In the process it has acquired ADTECH, buy.at, Lightningcast, Quigo, TACODA and Third Screen Media. Combining social network Bebo's estimated 40 million users with AIM and ICQ will boost AOL's social media reach to 80 million users worldwide.
Another AOL Exec LeavesAOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. AOL to Distribute Citysearch Content, AdsAmidst all the secret talks of mergers and deals between the top search players, AOL and IAC have...
Another AOL Exec LeavesAOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. AOL Yahoo Talk Merger - Microsoft RebukedThe i-banks are advising Yahoo on mergers with media and technology firms that might snatch Yang & Co...
AOL paid around $275 million (actual purchase price undisclosed) to buy the behavioral targeting network, Tacoda. AOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. If search engine consolidation is all about search...
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform...
AOL's Platform A Combines Tacoda, Network Sales Forces, ClickZ News Clearspring Unveils Widget Ad Network, ClickZ News Plus, a surprising number of the more than 3,000 attendees were also reporting or blogging from the show.
AOL's Platform A Combines Tacoda, Network Sales Forces, ClickZ News Clearspring Unveils Widget Ad Network, ClickZ News Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine...
Platform A, launched in September, now includes Yedda, Quigo, Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad...
That unit includes Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. AOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Quigo will be added to AOL's growing Platform A...
This week, AOL announced its planned acquisition of Tacoda (see ClickZ coverage). Tacoda CEO Curt Viebranz says he expects to triple revenues quickly. The mainstream reaction is that AOL's deep pockets and network can begin to close the challenging...
AOL Buys Tacoda (and its Strong Local Ties), Kelsey Group Latino Social Network Services As described in Wikipedia, a social network service focuses on the building and verifying of online social networks for communities of people who share...
With companies like Revenue Science and Tacoda taking the publisher-centric approach, and aQuantive and Revenue Science offering an advertiser-centric approach with search retargeting offerings, there is an opportunity for search companies to...
