AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. ADTECH's ads will be served up on R2M's network of 150 sites, including search portal QuikZilla as well as CookingTown.com.
ADTECH is based in Frankfurt, Germany buy.at is a leading affiliate network based in the U.K. The move is a natural one when considering AOL's recent acquisition of UK-based social network Bebo and the European ties existing partners already have:
In the process it has acquired ADTECH, buy.at, Lightningcast, Quigo, TACODA and Third Screen Media. Combining social network Bebo's estimated 40 million users with AIM and ICQ will boost AOL's social media reach to 80 million users worldwide.
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform...
Platform A, launched in September, now includes Yedda, Quigo, Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad...
That unit includes Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. AOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Quigo will be added to AOL's growing Platform A...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
A day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing capabilities.
