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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  2. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Look for a Network That Offers Search and Display Ad Serving You should consider, and be able to test, two approaches to your mobile strategy: search and display ad serving. Mobile advertising is an extremely fragmented market, with a lack of...

  3. SearchDay | The Better You Rank...the Better You Rank!

    By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. AOL Updates Truveo iPhone Video Search App Posted by Nathania Johnson Jan 20, 2009 AOL has released an update to its Truveo...

  4. AOL Buys Social Network Bebo for $850M

    The company spent nearly $1 billion building Platform-A, a top display ad serving network focused on helping marketers build brands that perform online. Combining social network Bebo's estimated 40 million users with AIM and ICQ will boost AOL's...

  5. Search Engine Watch Top Stories of 2002

    Google News Search Leaps Ahead SearchDay, October 2, 2002 http://searchenginewatch.com/searchday/02/sd1002-google-news.html Google has dramatically enhanced its news search service, serving up a portal of real-time news drawn from more than 4,000...