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  1. Could Bing Ever Overtake Google in Search?

    And, it seems to me that Google's market share increased pretty significantly after they partnered to power AOL's search. I've been around long enough, too, to remember that Google wasn't always the number one search engine (I worked for Lycos...

  2. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In AOL, about 68 percent used the brand name in the text. The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs...

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With that announcement, they confirmed partnerships with AOL, adLux, BrightEdge, Yandex and others. With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction...