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  1. Could Bing Ever Overtake Google in Search?

    I've been around long enough, too, to remember that Google wasn't always the number one search engine (I worked for Lycos "back in the day" and remember Alta Vista, HotBot, AOL, etc. And, it seems to me that Google's market share increased pretty...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    So, the big news buried in the data is that AOL has climbed into second place with 55.9 percent more viewers than it had a year ago. During August 2013, 46.7 billion video content views occurred, with Google sites generating the highest number at...

  3. Sequencing the DNA of the Perfect Comment [Study]

    The study, performed by AOL's Consumer Analytics and Research team (Disclosure: the author works for AOL) with Joe Blechman as lead analyst, and Probit Research, began by breaking down the constituent parts of comments into 15 measurable attributes:

  4. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Be On, a division of AOL (Disclaimer: the author's employer), has released a report that analyzed the video reach and engagement of major sports teams across the world "using its Social Video Equity (SVE)formula, which scores brands across...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone.