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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Instead of enlisting the help of everyone you know, including that one person who still uses AOL, this tool will preview your message across more than 30 email clients. Here are several tools you can use to collect data and the types of conclusions...

  2. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    The open letter, published on the Reform Government Surveillance website, has been signed by Apple, Facebook, Google, Microsoft, LinkedIn, Yahoo, AOL and Twitter. Eight of the world's largest technology companies have signed a joint letter to the...

  3. Could Bing Ever Overtake Google in Search?

    I've been around long enough, too, to remember that Google wasn't always the number one search engine (I worked for Lycos "back in the day" and remember Alta Vista, HotBot, AOL, etc. And, it seems to me that Google's market share increased pretty...

  4. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In AOL, about 68 percent used the brand name in the text. The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs...

  5. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With that announcement, they confirmed partnerships with AOL, adLux, BrightEdge, Yandex and others. With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction...