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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    When you do follow up, your prime objective is to get people to tell you more about their answers – it's not the time for you to ask new questions. But to gather the sort of material you need, every customer survey should include these three often...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Understanding what makes them happy, sad, angry, and enlightened will ensure you are positioning your content to answer those burning questions they'll be searching for later on. By typing in a number of key phrases into the tools, you can quickly...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. Each answer is immediately scored right or wrong.

  5. How to Build Your First Content Marketing Strategy

    If you're creating content regularly, grab a few of your recent pieces for evaluation, then get started by asking yourself the following five questions. As you take a deeper dive into your audiences' questions, you can start to shape your content...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. Voice search users typically search in more complete sentences or questions. If a brand has difficulty ranking for all highly competitive terms within their...

  7. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Based on our social research from above we already know the types of questions our customers have. Would it answer your question? With your analytics information in one hand and search in the other, you're able to match query intent with the...

  8. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    If your content doesn't answer those questions, Google will know because people will probably go back and search again. Does Your Content Answer All the Questions? into Google, and yet those are the questions SEO professionals instinctively answer...