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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. Voice search users typically search in more complete sentences or questions. If a brand has difficulty ranking for all highly competitive terms within their...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Identify the questions most frequently asked, and even those less frequently asked, to present answers in a logical, meaningful way. Your website should be the best possible destination to purchase the solution you promote – unless you aren't in...