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  1. OK Google: 'The End of Search as We Know It'

    "People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical questions about your business: Answering these questions will help you define proper goals while also helping you to...