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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. But the most powerful elements are instant feedback and cumulative rewards...

  2. Bing Search Now Delivers Anywhere From 4 to 14 Results

    For such searches, they only showed four results when they thought it was relevant – including instant answers or block (onebox-like results). There's a reason for that. Starting last week, Bing began changing up their search engine result pages...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Armed with those questions your job now is to come up with answers and ensure those barriers are invisible. Play to those fears and ensure you're there when they look for answers. Instant Quote". In many respects conversion rate optimization...

  5. Anatomy of a Successful PPC Ad

    For example, saying someone is a “Pulitzer Prize-winning author…” or “Nobel Prize-winning scientist” is a great way to gain instant credibility. Your prospects don’t have much time, need quick answers and are clicking to new pages every few seconds.

  6. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Instead, it came about via Facebook and Twitter, two places where you could ask a question of your entire social network and get almost instant relevant answers from people you know and who know you. Google, on the other hand, has an answer ready...

  7. Nomenclature: The Industry Case For and Against SEO

    The range of answers just within this post, let alone everywhere else, leave me wondering if we ever really understood what SEO was in the first place. In the past four years or so, we’ve seen varying levels of hysteria over Google Suggest (later...

  8. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    They provide your email, your chat groups, your instant messenger, even your daily news. Think like the search engines and social platforms think, which is simply: we need to make money, how can we best connect with people to get and keep market...

  9. Google Shows Evolution of Search, Launches Interactive Timeline

    In the more recent past, Google has focused on speed, with Quick Answers seeing upgrades in 2010 and 2011 and with 2010's Google Instant bringing users results before they even finish typing, though it seems many Google searchers are ignoring this...