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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. Google+ Local listings don't show up in GWT. Google Webmaster Tools doesn't allow this and only shows average rank. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the quality of your website. Although this article may not make you laugh (hopefully the tongue-in-cheek headline at...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If you access Search Queries reporting in Google Webmaster Tools, there's a tab for "Top Pages" next to "Top Queries". There has always been a lot of confusion surrounding Google Panda. And with extremely low dwell time, users are sending Google...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. Next Question…” button with a smiley face.

  5. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility...

  6. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    The figure was so low that Google AdWords was an ROI-negative advertising medium. Website engagement data determined the hottest topics – those questions that were most pressing to visitors – and answers were rewritten in a caring, conversational...