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  1. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. Hummingbird was designed to help Google deliver, at speed and scale, more...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. And as many of us know, Google isn't always straightforward about the changes and what they mean. While the average person watching a Google video on...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. Google+ Local listings don't show up in GWT. Google Webmaster Tools doesn't allow this and only shows average rank. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the quality of your website. Although this article may not make you laugh (hopefully the tongue-in-cheek headline at...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If you access Search Queries reporting in Google Webmaster Tools, there's a tab for "Top Pages" next to "Top Queries". There has always been a lot of confusion surrounding Google Panda. And with extremely low dwell time, users are sending Google...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. Next Question…” button with a smiley face.

  7. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility...