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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    That is how many publishers have felt about Google stealing their traffic by providing more and more answers to questions in their Knowledge Graph. What (if anything) do you think can be done to protect your site and keep Google from thieving your...

  2. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. We've already discussed how changing search behavior is pushing traffic further...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. And as many of us know, Google isn't always straightforward about the changes and what they mean. While the average person watching a Google video on...

  4. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. Google+ Local listings don't show up in GWT. Google Webmaster Tools doesn't allow this and only shows average rank. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a...