"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
Here's a complete list of Google Guidelines and Specific Answers to Guideline Questions. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and...
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary...
Google has experimented with seven results on many SERPs since last summer. For such searches, they only showed four results when they thought it was relevant – including instant answers or block (onebox-like results).
Matt Cutts, Google's Distinguished Engineer, posted answers to a couple of questions on the YouTube GoogleWebmasterHelp channel: One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade...
But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. Google helps you to improve the user experience and performance by reporting duplicate meta descriptions...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. That pales in comparison with Yahoo Answers' 69 million and Answers.com's 49 million users.
Neither Google nor Facebook are there yet. Google uses a myriad number of social signals, especially if you have a wide definition of the term "social. Facebook search and Google search are apples and oranges, and always will be to some degree.
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Check out the Google search results page for "get out of debt": Not one ad is making the slightest effort to engage prospects where they are right now (and at a Google-estimated $16.16 per click, that's an expensive oversight).
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Having a customer service call line won’t stop customers from asking questions (and expecting answers) via social media.
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google...
Google's Matt Cutts answers SEO questions. Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in...
They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Long-Term Content Plan: Use Google Trends to compare products and primary searches.
Google has done well at scaring webmasters to linking out fairly to other websites. When the abuse becomes too obvious, Google is forced to take measures. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
Google's focus on the mobile front is largely on Google Now – a system that gets you answers through voice commands in natural language. Try those searches in Google yourself and you'll get answers as results.
We all set up whiteboards in our respective locations (Philly, New York, San Diego, London, Paris, and Tokyo), and used handy tools like Google Hangouts to have live brainstorming sessions. Keyword research was one of the battles we fought, but the...
We believe every brand should claim their name in the top social media outlets – Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, etc. Google Webmaster Tools: An Overview How to Implement Video Microdata for Google but we don't have to...
