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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The answers people give in a survey are confidential and can't be used directly in content. So if you isolate the travel sector, which your survey software should allow you to easily do, you have material that will be directly relevant to bloggers...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. We're structured in 3-person teams so when a new team member comes on, they start working directly, in...

  3. Google Penguin Got You Down? Work on Customer Service

    In the aftermath of Penguin and Hummingbird, people want answers. It follows logically that the period directly after an algorithm update is an excellent time for small businesses to examine other areas of their business for returns while the SEO...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click through, but less shelf...

  5. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Bonus Tip: To really understand the needs of your customers, interview whoever answers your phones and support emails. Here, potential customers are looking for answers on a variety of different topics related to your business.

  6. 12 Questions to Separate Social Media Experts From Pretenders

    If you, the hiring manager, need the answers, contact me. Leave or comment, or connect with me directly. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you don't have a team member to...

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. To fuel creativity even more, you can copy keywords and...

  8. SEO Into 2014: The Irreversible Changes in Google's Products

    Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.