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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? A campaign must also be designed to accomplish business goals like connecting with influencers, branding...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Because search engines care more about delivering the best result to those searching, brands shift their focus toward providing quality and relevant answers. Social media has become the ultimate delivery mechanism for quality content and direct...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline conversions and a decrease in direct...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    You’re looking to get answers, understand or explore. Author Rank is a phrase coined by the SEO industry and relates to the future/potential for Google to use authorship as a direct ranking factor. In fact, the production of digital and social...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...