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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The value of this question isn't in the answer itself, but in the ability it gives you to dice up the answers later, and create content that is razor-focused on specific niches. Give plenty of space for the answer so that people get the message...

  2. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. This is where tools such as Ubersuggest and Soovle and platforms such as Quora...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). And that impact has been fascinating to analyze. Once I heard the official announcement from Google's...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Doctors and SEO experts don't have exact answers and must test different strategies to see what works and make adjustments when necessary. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Quora: Forbes has a special section where the top Quora questions and answers are featured. Some of the strategies marketers use to build traffic include guest blogging. But I'd like to propose another variant which seems to have gotten a bad rap...

  6. Google Reveals What New & Expectant Parents Search For

    Perhaps they're constantly seeking answers to new questions, and mobile lets them do so right in the moment. Today's generation of moms and dads are turning to the Web for answers. With both Mother's Day and Father's Day approaching, Jordan Rost...