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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    What did you do after you bought this product or service? Ask open-ended questions about how and when they purchased a product or service. What were you looking for in this product or service? What were the most important attributes for you about...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking for more long-tail keywords. Over the past few months, voice search has shown significant improvement...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We get a lot of retailers who contact us who can't necessarily afford the service, or they're not an ideal fit for us to manage their campaigns, and so they just ask us what are some best practices? Realistically, Google's kind of like a hot chick...