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  1. SEO Is No One-Trick Pony

    I shared with this individual that sometimes content isn’t the answer. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page.

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However, with the rapid rise of low-quality or spammy sites trying to build tons of links via guest blogging, so I'd say that the default answer now should be "no. I changed the title of this post to make it more clear that I'm talking about guest...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    We can no longer precisely track traffic for Google in organic search at the keyword level. Smart SEO professionals will still prove their worth. You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization...

  5. What Does Google's Link Schemes Update Mean for Guest Posting?

    It seems like a natural fit to me, but a lot of search marketers are looking at this guideline update and just throwing the baby out with the bathwater. Cutts hits on some excellent points here that I think every search marketer, no matter their...

  6. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    As Search Engine Watch observed at the beginning of July, however improbably it seems, the answer is "Elementary. Once fans subscribe, they can see your channel on their YouTube homepage, phone, tablet, PlayStation 3, smart TVs, and millions of...

  7. Matt Cutts on Links & How to Succeed With Content Marketing

    SEO used to be this thing that people thought of as happening in the dark corners of the web where you could do anything you wanted and magically, you'd get more search traffic. What's really clear now as Google enforces its policies for good and...