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  1. Are Scholarship Links Considered Unnatural by Google?

    When I search for the following, I see many opportunities for a link: This quick search shows me link opportunities from high PR authoritative .edu pages like this: https://education.asu.edu/resources/scholarships http://www.tc.columbia.edu...

  2. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Finding the keywords/themes of this content is the art/science of SEO (you want to target...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. You could be surprised with how direct traffic from some sites performs when compared to search referrals.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Use advanced LinkedIn search filters to maintain its awareness of...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    We can no longer precisely track traffic for Google in organic search at the keyword level. You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools.

  7. What Does Google's Link Schemes Update Mean for Guest Posting?

    It seems like a natural fit to me, but a lot of search marketers are looking at this guideline update and just throwing the baby out with the bathwater. Cutts hits on some excellent points here that I think every search marketer, no matter their...