The whole nature of search – and by extension SEO – has changed drastically. SEOs think they really are so smart they can do all of the marketing disciplines. All too often we see SEOs that talk about search engine optimization including things...
The Bing Fallback: Graph Search falls back to Bing results when it can't answer your question. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself.
Every social media presence has a domain or user ID, and smart social networks apply the same principles as search engines. RG: The short answer is "both". Yet, many people are still trying to figure out exactly how social plays into their search...
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
In fact, benchmarking is the starting point in developing a smart paid search strategy, providing insight into you what you need to do to achieve your goals and steering you away from costly tangents.
Unfortunately for you, consumers are smart. The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. You won't like the answer they come up with.
Up-front estimated measurement of tactics is vital to making smart social media decisions. Be prepared to answer "why" and also look for anomalies in weighted scoring to adjust or investigate further.
Well, for some of the companies I’ve helped, the answer is yes. Removing those thin pages, or enhancing them, would have been smart, and could have avoided a disastrous drop in traffic. The answer is simple.
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. While most brands report having an online newsroom as part...
Smart. I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com. Facebook isn’t really used to search for things like "Crockpot freezer meals.
The Search for an Infographic Solution I actually asked myself this question the other day, and my initial answer was, "Because I have absolutely no graphic design ability at all. Well, honestly that answer kind of pissed me off.
The truth is, as humans, the need for getting a "deal", is actually a social need to feel smart about our purchase. Our inner voice is asking us when we buy "am I going to be smart when I buy this? Ad Optimization Expert Tips to Lift Paid Search...
Active shoppers are more inclined to convert and buy than passive shoppers (search marketing anyone? Unlike the middle school student, digital managers have an opportunity to use the Scientific Method to make smart decisions about what makes the...
With the rise of the web, people have increasingly turned to search engines to answer medical questions. Turning to Social Media & Search Engines for Smart Health Answers Google is adding a new health search results feature.
The real fun in Wolfram Alpha is just how much you can ask it, and in discovering how you formulate queries for this type fo search engine. To my imagination, Siri, the search agent had the kind of fantasy qualities of Lara Croft (to digress for a...
This time of year, the search marketing blogs and PPC social groups are overrun with holiday tips and tricks. Summertime, spring break, and the winter holidays are the “busy season” for teenagers and search.
VS: Our core strategy has four elements: product quality; integration of our own non-search offerings on smart phones; more distribution through relationships with carriers; and increased monetization.
The almost-as-simple answer is, because everybody else in the online consumer value chain will be on board soon. The U.S.release of Spotify and the rapid growth of Turntable.FM are changing the face of online music yet again, while in the process...
Google allows for targeting by specific devices, operating systems, and carrier (with further tablet targeting options expected later this year), which is important because the end user mobile search experience is different on a mobile phone than...
