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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. Hire Smart, Avoid Firing Later But it might be that the answers don't reflect the appropriate skill-sets...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Up-front estimated measurement of tactics is vital to making smart social media decisions. Be prepared to answer "why" and also look for anomalies in weighted scoring to adjust or investigate further.

  3. Small Business Social Media: 3 Tips to Get Started

    I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com. Smart. You can just as easily fail as excel in social media. Setting yourself up for success will make all...

  4. Success Through Testing: Don’t Forget the Scientific Method

    Not to be confused with predictions (an equally important part of the Scientific Method), hypotheses seek to provide answers as to why things happen, which can then be experimented against in order to determine its accuracy.

  5. Funny Flirting with Siri; The Apple of My iPhone

    All answers were smart, but one was particularly charming. Not only do they not have tongues to get twisted but also they can usually get the right answer to the actual question. Siri didn't handle other tongue twisters quite as well but we were...

  6. Ask.com's Top Questions of 2010: Users Prefer Dunkin' Coffee

    However, those questions asked on Ask.com are from users searching for answers to their most pressing questions.such as where to get the best coffee under $10 (answer: Dunkin' Donuts). Yes, Ask has joined Jeeves in retirement, officially bowing out...

  7. Aardvark Launches Website: Social Search Meets Answers Site Mashup

    Aardvark's version of social search is more like an answers site than other social search sites. It feels a lot like throwing a question out to your Twitter or Facebook networks, but those contacts don't always want to answer questions.