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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. Pre-PPC Strategies For Launching a New Product

    But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to go. If I'm thinking about offering a vegan meal delivery service, I can create very different...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. When WordStream segmented the data to identify top customer service employees, it...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Go straight to the source and talk to your customer service team and your customers themselves! By shifting the focus to strategizing about audiences (rather than just producing content), you'll be able to answer some key questions regarding who...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Promote your content, not your service. We're still struggling with the same issue that plagued John Wannamaker, despite us now having the right tools to give us the information that...

  6. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? Will it answer all of their questions on this topic? It's time that our content strategies focus on the user as much as our homepage design...

  7. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...