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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Promote your content, not your service. We're still struggling with the same issue that plagued John Wannamaker, despite us now having the right tools to give us the information that...

  2. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? Will it answer all of their questions on this topic? It's time that our content strategies focus on the user as much as our homepage design...

  3. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your product/service. The answer is simple: the goal of every PPC ad is to be as relevant as possible. PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    By this point you’ll probably have a relatively good feel for the major motivators and pain points associated with your product or service. Depending on how many questions you have and how finely targeted your respondents need to be, they allow you...

  6. 4 Critical Elements of a Successful Content Marketing Team

    These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. Your ability to intuitively understand them, to answer hard questions, and to judge whether a...