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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO. Answer: It depends on your target audience.

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. Because search engines care more about delivering the best result to those searching, brands...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Search volume around these queries is expected to go up now that Google is well equipped to answer the questions that conversational queries pose. MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages.

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. The positive feedback builds on itself cumulatively, so the...

  5. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. If a user searches [where am I], Google will display the user's current location and a map. However, as voice search algorithms are refined Google and other...

  7. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Another tool I really like for content ideas is Google Keyword Planner. While this tool is free to use, it does require having a Google AdWords account. Bonus Tip: To really understand the needs of your customers, interview whoever answers your...