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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Because search engines care more about delivering the best result to those searching, brands shift their focus toward providing quality and relevant answers. Social media has become the ultimate delivery mechanism for quality content and direct...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. The short answer is definitely, "Yes". Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Answers. Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. Be prepared to answer "why" and also look for anomalies in weighted scoring to adjust or investigate further.

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    One of the most powerful way to win new customers in this phase is to answer every possible question about your solution, as well as your competitors’ solutions, on your website. Customers use non-branded keyword searches to find information...

  5. Success Through Testing: Don’t Forget the Scientific Method

    Not to be confused with predictions (an equally important part of the Scientific Method), hypotheses seek to provide answers as to why things happen, which can then be experimented against in order to determine its accuracy.

  6. Bing Adds Encyclopedia Britannica Answers to Search Results

    Is this a direct answer to Google’s Knowledge Graph results? Rather than appearing prominently to the right of Bing’s search results (where it could easily be showcased in the new “Snapshot” column of Bing's recently redesigned results), the...

  7. Funny Flirting with Siri; The Apple of My iPhone

    Not only do they not have tongues to get twisted but also they can usually get the right answer to the actual question. Not only was that response a direct reference to Monty Python's Holy Grail but it was used out of context and applied to the...