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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The value of this question isn't in the answer itself, but in the ability it gives you to dice up the answers later, and create content that is razor-focused on specific niches. Give plenty of space for the answer so that people get the message...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. We're structured in 3-person teams so when a new team member comes on, they start working directly, in...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click through, but less shelf space for companies. Quick answers to personal questions can be answered on the fly via...

  4. How to Write Great Content: Because Awesome Content Won't Write Itself...

    With your analytics information in one hand and search in the other, you're able to match query intent with the proposed web answer. Bonus Tip: To really understand the needs of your customers, interview whoever answers your phones and support emails.

  5. 12 Questions to Separate Social Media Experts From Pretenders

    Can you answer these questions? If you, the hiring manager, need the answers, contact me. If you're a job candidate and can't answer them: You're not ready to take a paid job in social media. Someone who "practices" social media daily will be able...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. To fuel creativity even more, you can copy keywords and...

  7. SEO Into 2014: The Irreversible Changes in Google's Products

    Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.

  8. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually every information retrieval bank in the country; every citizen able to efficiently get an answer to every question, a solution...