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  1. SEO Is No One-Trick Pony

    I shared with this individual that sometimes content isn’t the answer. But, that’s really too simplistic an answer. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    According to BloomReach’s latest survey, the answer is "yes" from 60 percent of study participants. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Lack of visitor engagement and a resulting lack of conversions can also be attributed to providing content that fails to answer prospective customers' questions. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask...

  7. What’s the Deal With Links From M.Biz? Should You Disavow?

    My short answer to this question is, "No, you probably don’t have to disavow them, but yes, I do disavow them just to be sure. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. The only answer you can really provide is that all links should be naturally acquired as a byproduct of your brand.

  9. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. There’s no right answer. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door...