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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Lack of visitor engagement and a resulting lack of conversions can also be attributed to providing content that fails to answer prospective customers' questions. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    My short answer to this question is, "No, you probably don’t have to disavow them, but yes, I do disavow them just to be sure. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. The only answer you can really provide is that all links should be naturally acquired as a byproduct of your brand.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. There’s no right answer. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door...

  6. What Marketing Executives Say About Content Targeting

    That is, when faced with a question asking if they create content with limited or large amounts of research into customer’s pain points, the answer will inevitably be "large amounts. Content is a central part of the digital strategy for brands...

  7. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, you can answer questions that your standard content metrics can’t tell you, such as: Am I reaching desirable prospects (decision makers, key targets)? Amidst all the discussion, there was one specific anecdote that had seemingly...

  8. Google Responds to 'Right to Be Forgotten' Questionnaire

    The answer to this question could mean many different things. In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve over time as it works through the process.