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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The value of this question isn't in the answer itself, but in the ability it gives you to dice up the answers later, and create content that is razor-focused on specific niches. Give plenty of space for the answer so that people get the message...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Understanding what makes them happy, sad, angry, and enlightened will ensure you are positioning your content to answer those burning questions they'll be searching for later on. By typing in a number of key phrases into the tools, you can quickly...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    One Canadian court ruling would have you believe that global control is the answer. Search engine censorship seems to be a topic that is popping up left and right in countries around the world. This begs us to ask the question: Just how much...

  4. Pre-PPC Strategies For Launching a New Product

    But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to go. PPC has long been the cheapest, quickest, easiest way to test-market products and services...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some...