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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    There’s an easy answer. In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In addition to winning in terms of volume, Google Now also has a higher rate in terms of whether the returned results directly answer the question. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down...

  3. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Unfortunately, there isn’t an easier answer to this. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with...

  5. SEO Is No One-Trick Pony

    I shared with this individual that sometimes content isn’t the answer. But, that’s really too simplistic an answer. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    According to BloomReach’s latest survey, the answer is "yes" from 60 percent of study participants. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  9. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  10. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Lack of visitor engagement and a resulting lack of conversions can also be attributed to providing content that fails to answer prospective customers' questions. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask...