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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The question that every professional needs to answer is where thought leadership fits in...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. On the other hand, the query now provided the search engine with more information, so it was more likely to be able to...

  3. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. This is an incredibly important question to answer and most marketers aren't making the...

  4. How to Build Your First Content Marketing Strategy

    Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed completely. And once you've been knocked into search engine oblivion, it's nearly impossible for...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  7. SEO & Keywords: Think Conversions, Not Rankings

    Search engine optimization (SEO) has changed dramatically over the years and will continue to change. An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is...