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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. We know Google is trying to surface content that precisely...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    But Search Engine Watch readers, don't fall for this misconception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long...

  3. How to Build Your First Content Marketing Strategy

    Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed completely. And once you've been knocked into search engine oblivion, it's nearly impossible for...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. Yandex has always been ahead of the curve – it currently has a voice search option within their search engine and has been using their voice technology for...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. And I have a strange feeling that soon enough these products will no longer only rely on search engine...