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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Remember, search engine optimization doesn't mean optimizing for search engines only. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The question that every professional needs to answer is where thought leadership fits in...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. On the other hand, the query now provided the search engine with more information, so it was more likely to be able to...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  5. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. This is an incredibly important question to answer and most marketers aren't making the...

  6. Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q Blue on Page 2 I've written this post for Search Engine Watch and nobody else. I'll give you a short answer and a long answer. Short answer: Writing posts for other sites (which...

  7. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    The early days of search required that users query a search engine in query -> database format. Hummingbird essentially replaces the old algorithm engine that sought to map words in a query to content with the same terms, to a new engine that seeks...

  8. How to Build Your First Content Marketing Strategy

    And once you've been knocked into search engine oblivion, it's nearly impossible for people to find your site. Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become...

  9. Google in 1998: New Easter Egg Takes You Back in Time

    Some of these were things like asking the search engine questions like [the answer to the ultimate question of life, the universe, and everything], to which replies "42" or [define anagram] to which the search engine responds with "did you mean...

  10. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Yandex has always been ahead of the curve – it currently has a voice search option within their search engine and has been using their voice technology for other applications. As voice technology is refined, the first big question search marketers...