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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Understanding what makes them happy, sad, angry, and...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Remember, search engine optimization doesn't mean optimizing for search engines only. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. On the other hand, the query now provided the search engine with more information, so it was more likely to be able to...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  5. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. This is an incredibly important question to answer and most marketers aren't making the...