The user asks a question, and the search engine answers back in "conversation," as well as presents results for the query. Show me things to do in Santa Cruz," she told the search engine. In an article for Search Engine Watch earlier this month...
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Which of course begs the above question, what is SEO?
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. The Bing Fallback: Graph Search falls back to Bing results when it can't answer your question.
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. AFC answers a question, which answers a need. His answer: write "awesome frickin' content"!
I can’t recall anyone I’ve met who only uses social networks, but does not use a search engine. What I do like about Graph Search is that it has the potential to be a true social search engine, or in other words, a search engine about people...
Build a glossary: The Search Engine Marketing Glossary at SEOBook is packed with useful definitions and explanations. If you can solve a problem or answer a question, you will attract links. Yes that's a rhetorical question.
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is...
Which begs the question: when Google levels the playing field by removing the structural advantages that have favored AdWords nerds like me (and probably you, if you read Search Engine Watch obsessively), where can we go to find competitive...
DF: Again, not applicable to one engine, but to all: If the content is engaging and answers a searchers question, it's good stuff. Answer those. Now, step back, and think of the other, related questions, and answer those.
In any case, the method of search is becoming more like a conversation with the search engine. People who are beginning to use Google – who've seen Google give out direct answers to questions on weather, math, currency conversions, definitions, etc...
Both design and content directly impacts the ability of the website pages to appear in search engine results, which can greatly enhance visibility to target audiences. Ask yourself the question: What do you need your website to deliver?
The more times the keyword appeared on the page, the more relevant the search engine assumed that word was for the searcher. Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible.
By now the thought of $50,000 just turned into $100,000 with the cost involved in fixing a broken website and Sloppy Engine Optimization. The Black Hat – Search Engine Oblivious The Lumbergh – Search Engine Ohh, Um, Yeah
Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Chances are very good that you have witnessed visible proof to validate the influence of social...
Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. The more they know, the more qualifiers they add to the search engine query. Most who optimize know that optimization for brand...
Search Engine Marketing (SEM) Just a couple of weeks ago Facebook also launched its own enhanced search engine. Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google!
Keep a close eye on the blogs and a close relationship with your engine rep. Another important question that many marketers asked was whether to treat PLAs more like a data feed or biddable media. It’s probably not a blanket answer for everyone...
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. But think about this for a second: if a user comes into your site and finds exactly what they were looking for; an answer to their question or...
Not only is it important for overall marketing strategy, it can also drive PPC tactics such as engine placement, geotargeting, and ad messaging. If you’ve hired someone from within, they probably already know the answer to this question.
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. While every search engine is trying to go beyond the "10 blue links" type of result sets, Ask.com's vision is...
