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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Understanding what makes them happy, sad, angry, and...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. One Canadian court ruling would have you believe that global control is the answer. This begs us to ask the question: Just how much...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? To answer that, you will need to start by defining your goals and success metrics. Content marketing also has an immediate impact on search.

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Remember, search engine optimization doesn't mean optimizing for search engines only. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog...