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  1. Driving Consumer Insights With Mobile Analytics

    Integration – how easy or hard it is, particularly with the other data sources that matter to you. Almost all tracking is done with anonymous device fingerprint tracking, which is about 95 percent accurate – more so for Android, less so for Apple iOS.

  2. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Do the most to protect your ability to collect anonymous user data by enabling first-party cookies for web analytics software (where available). Many of us have data at our disposal from offline sources that we never considered to mine.

  3. Google Reviews Japanese Court Order Demanding Removal of Autocomplete Terms

    An anonymous plaintiff claims to have lost his job and suffered great humiliation at the hands of Google, which displays more than 10,000 search results “defaming or disparaging” him when a searcher selects one of the autocomplete results on his...