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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    TrueView-only markets blew all the others away by driving 486 percent year over year growth in website visitation. According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma...

  2. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The IAB noted this year's 14.5 percent increase in revenue was "slightly below the overall industry growth of 15.2%, likely due to a shift to Mobile Search, now captured in the Mobile format. So while "search" was "slightly below" industry growth...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The jump would represent a growth rate of over 18 percent over the next five years. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. Native social formats, including video and mobile-social...

  4. The Growing Importance of International Mobile Search

    The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for saturation point. For now English remains on top of the pile, but foreign language marketing already represents a hugely important...

  5. Marissa Mayer Nominated to Walmart Board of Directors

    I look forward to contributing to Walmart's continued growth, success, and innovation in the years to come. The election will take place June 1 during the annual shareholder meeting. Marissa Mayer, Google vice president, local and maps, has been...