The IAB noted this year's 14.5 percent increase in revenue was "slightly below the overall industry growth of 15.2%, likely due to a shift to Mobile Search, now captured in the Mobile format. So while "search" was "slightly below" industry growth...
The jump would represent a growth rate of over 18 percent over the next five years. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. Native social formats, including video and mobile-social...
It projects that spending on real-time bidded display will see a 59 percent compound annual growth rate during this period, which would bring spending via RTB to $13.9 billion. Search marketers know plenty about campaigns that revolve around...
Marin's growth has been steady and fast. Marin is looking for future growth through partnerships with ad agencies. To date, the company's clients manage more than $4 billion in annual marketing spend, with customers including PriceGrabber, Symantec...
Comparing a period with the sames date range from the previous year can help you understand annual growth during the same selling period. Search Engine Watch covers a lot on the topic of analytics. From using Advanced Segmentation to get a better...
The social network's growth was highlighted by its continued growth in its user base. Meanwhile, annual revenues were up from $3.71 billion in 2011 to $5.09 billion in 2012. After its initial public offering last year, some market watchers...
The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for saturation point. For now English remains on top of the pile, but foreign language marketing already represents a hugely important...
They predict a compound annual growth rate of 21 percent, increasing from $3.8 billion in 2011 to $9.8 billion in 2016 in the U.S.alone. Better performance, coupled with richer formats and creative elements, like video, will be the principal social...
Americans’ growing interest in long-form video content is evident from the growth in the average time spent watching a video, which has jumped 23 percent in the last year to 6.4 minutes. As the online video market continues to develop, we should...
Local advertising spend is expected to experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion, according to local media space advisory group BIA Kelsey.
The leap would represent a compound annual growth rate of 21 percent. That growth is to a great extent thanks to better geotargeting capabilities from social networks, notably Facebook and Twitter. Better performance, richer media and wider...
Pushing it out now is critical to their ability to sell financial analysts on the idea they can have this sustained 25 percent annual growth needed to justify a near $100 billion valuation. The App Center is where much of Facebook's anticipated 25...
I look forward to contributing to Walmart's continued growth, success, and innovation in the years to come. The election will take place June 1 during the annual shareholder meeting. Marissa Mayer, Google vice president, local and maps, has been...
Eric Hadley, general manager of worldwide marketing for Bing and MSN, told us in January, “We are very pleased with the growth of our Twitter handle – our Twitter base has grown nearly 50 percent in the last six months.
More than 300 million devices now run on the Android platform, with 850,000 new device activations daily – good for 250 percent year-on-year growth. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed...
Utilizing mobile as its own, unique channel will increase your presence in a competitive, digital travel industry, while preparing you for future growth and gaining customers on the move. Mobile has proven to be an area of opportunity for travel...
If you need more evidence then Forrester's Interactive Marketing Forecast now includes a new category – SEO Technology – which will taper to a 12 percent compound annual growth rate. Hopefully you can see that changes in the search environment, the...
In addition, paid search budgets increased 31 percent over 2010, while click costs, click-through rates (CTRs), and mobile shopping all showed strong growth, according to Kenshoo. Google showed the strongest YoY growth in global paid search market...
I predict that ad networks will face slowing revenue growth in 2012, as ad agencies assert themselves by expanding their exchanges. Greg Jarboe: Your most recent annual sponsored study on online video consumption revealed that television is no...
An IPO could mean a loss of managerial control and a fundamental change in the way decisions are made at Facebook, especially if stockholders are restless to increase the pace of its growth or more heavily monetize the site.
