You can use the helper to embed structured data right onto webpages, as the tool provides microdata annotations you copy into the page’s HTML. If you haven’t started using structured data with Google to help your websites yet, Google has introduced...
Add annotations with clear calls-to-action. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to evolve, Pinterest is investing more resources to...
Enhanced campaigns get Google+ annotations and an upgrade center. One page out of millions gives Mozilla trouble with Google. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the...
This particular guide says, "Annotations, calls-to-action (CTAs), description links, and promotional videos are effective traffic movers. After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes...
Use calls to action creatively within your videos, either as annotations, mentions within the videos or within the descriptions of the videos. Essentially, YouTube is working to help advertisers better engage their target customer base by...
This view is useful for mapping overall search performance, identifying any unusual drop-offs, and reading annotations. Content analysis is made more complex with the loss of data from users logged into their Google accounts and, eventually, users...
Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. This article will explain how to use annotations to enrich the consumer experience rather than just to point to product pages...
Publishers want to make sure annotations end up where the publisher intended rather than blocking text or images. If a publisher decides to create a catalog with design elements that fit the tablet experience, the publisher should consider pre...
Google reviewers will reject a submission that has product annotations with low resolution images that will pixelate when shown at the default product annotation size. The titles for each of the annotations have been altered from the Google...
External Linking Annotations External annotations are a powerful tool. First, let’s take a look at a very important part of the path that deserves some attention: the Brand Channel. What is a Brand Channel?
Annotations within Google Analytics are a wonderful feature. For me, what I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords features and new functionality.
You don't pay for clicks on CTA ads, but beyond putting a live link in the description or gaining access to external linking annotations, it's the only way to send traffic off of the watch page to an external site.
Before the Old Spice guy, there was the Hunter and the Bear who made use of YouTube annotations to create a brand campaign for Tipp-ex, the stationery product which helps you "white-out" errors so that you can write over them.
Matassa, Dryden, and the group chose to break up the content into 7 to 8 shorter, fully searchable segments with video annotations that linked to other steps of the recipe. Summertime means barbecue – a seasonal tradition for friends and family to...
Leveraging Annotations Effectively Annotations are a great way to add commentary or highlight information at any point in the video. For the purpose of conversion rate optimization, there are two great ways to use annotations.
Many are familiar with reporting from the AdWords UI that allows you to segment data by day, conversions, time, network, click type, device, experiment, top vs.other, and +1 annotations. The teams at Google and YouTube have been beefing up the set...
When we started releasing this data in 2010, we also added annotations with some of the more interesting stories behind the numbers. Google is alarmed by government requests to remove political content from search results, fearing that free...
By manually pulling necessary information and adding annotations, you can mimic this functionality of enterprise tools. Enterprise SEO tools provide comprehensive site and competitor analysis. Services like seoClarity and BrightEdge provide...
I think it is also important to master the use the “Annotations” function within the YouTube upload platform to provide in-video comments, reference-link your other videos, solicit subscribers, or link to your channel.
Optimize videos with multi-lingual metadata and annotations. If your video has captions, let the audience know by using annotations or address it in the video content. Add and write annotations with both languages represented.
