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  1. 10 Video SEO Tips That Can Truly Impact Your Rankings

    A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive viewers back to your site's...

  2. Nuances of Spanish Language Search Marketing

    When pages have minor but significant differences in content, then using rel="canonical" may not have as much impact as alternative hreflang annotations. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This list can then be run through an SEO Crawler, identifying the SEO elements on the pages and whether they have any directives or annotations. There's something undeniably powerful in clicking a button and having all-important SEO elements...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He spoke to the convenience for website visitors when you utilize their auto-complete web form annotations, to make it easier for people to fill out forms on your site. First, Cutts spoke about Google’s “Moonshot changes,” which he broke down into...

  5. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Also use it to tie it annotations or calls to action at a time when you still have more people watching, so you can try and improve engagement or leads. You can also look at videos with lower subscriber rates and consider adding in annotations or...

  6. 7 Ways to Make Your Google Search Result Stand Out

    Personalized Annotations Because people trust their friends' recommendations, personalized annotations display who have already +1'd a webpage or blog post. You can increase the likelihood of these annotations to show up in search results by adding...

  7. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    You can now use annotations to link externally to various online stores and your associated websites. Finally, Partners and Creators with accounts in good standing will be able to use a bunch of features they've been asking for: live streaming...

  8. Google Updates Data Highlighter, Launches Structured Data Markup Helper

    You can use the helper to embed structured data right onto webpages, as the tool provides microdata annotations you copy into the page’s HTML. If you haven’t started using structured data with Google to help your websites yet, Google has introduced...