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Annotation

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  1. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    On the page 4/5 spread there are some blatant Annotation Guideline violations. This response indicates to me that Google Catalog’s reviewers are more interested in how the consumer will experience a particular catalog than in whether the publisher...

  2. Google Catalogs Design Tips: How to Best Showcase Your Products

    All that information is in the annotation, allowing the catalog page to have a clean, visually alluring design. Annotation frames also help in catalog design. Annotation frames signify to the user what products are being highlighted on the page as...

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The first video title was "a hunter shoots a bear", but at the very last moment, a YouTube annotation pops up to give the user a chance to vote on whether to shoot the bear, or not shoot it. With the pecs in motion on the second Old Spice campaign...

  4. Social Signals in PPC: Google’s +1 Feature is Getting Better

    Just like with search ads, when you +1 a Display Network ad, your “friends” (based on your Google account) will see an annotation that you have recommended that advertiser/brand. Now you can show +1 buttons on Display Network ads, you can connect...

  5. Google +1 Button Coming to Web, Mobile Display Ads

    Any ad that points to that URL can surface that annotation. Google Display Network advertisers will soon see the Google +1 button added to their web and mobile display ads. User photos and recommendations will now appear on the ads themselves; we...

  6. YouTube Adds Video Editing, Lets You Make Quick Fixes to Videos

    You could add an annotation, but that would only call attention to the inappropriate comments. YouTube made two noteworthy announcements this week. First, Minjae Ormes, YouTube Movies and TV Marketing Manager, announced, “In celebration of the 70th...

  7. Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock

    Twitter Places, as it is called, is the first Annotation (read: tagging) facility provided by the social site and functions through the cross-integration of successful location-based services (LBS) Foursquare and Gowalla.