Anna Maria Virzi wrote 'Optimize': A Practical Guide to Content Marketing For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and...
Anna Maria Virzi wrote Google to Measure: Did Someone See That Ad? Digital marketers praised Google's new measurement tools, but said they might not go far enough to make display advertising more accountable.
Anna Maria Virzi wrote Why Facebook Storefronts Fail Executives from social technology startups said commerce on Facebook requires more than opening a storefront. Speaking at the OnMedia NYC conference this week, executives offered up several...
Anna Maria Virzi wrote News Sites Lag Facebook, Google in Ad Targeting Only three news sites – CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study.
Anna Maria Virzi wrote Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011 People using tablets spent $123 on average per purchase in 2011, 54 percent more than visitors using smartphones, according to an Adobe study.
For more perspective on Hayzlett's keynote, read Anna Maria Virzi's story in ClickZ, "Former Kodak CMO: Shorten Up Those Elevator Pitches. The opening keynote by Jeff Hayzlett, the bestselling author, and former Koday CMO, pulled no punches at SES...
"These forums -- "Optimize Your Email Campaigns" and "The Future of Display Advertising: Ad Networks and Exchanges" -- offer marketers the opportunity to learn first-hand from thought leaders about two very different yet equally important aspects...
In "BP Turns To Google," Taylor Buley of Forbes.com also wrote about Allen's story as well as "BP Oil Spill Fuels Legal Marketing Machines," which was written by Anna Maria Virzi of ClickZ. The top story from SES Toronto 2010 was the "kick-ass...
But as I work with my colleagues Matt McGowan, Stewart Quealy, Anna Maria Virzi and Kevin Newcomb (names most readers and conference goers will be familiar with), we'll be spearheading new initiatives and developing the most timely and relevant...
Anna Maria Virzi of ClickZ focused on the Twitter tips and tools that Kawasaki shared in his keynote in her story entited, "Twitter Tips: Advice from Evangelist Guy Kawasaki. The Search Engine Strategies (SES) New York 2009 Conference and Expo...
Anna Maria Virzi wrote an article for ClickZ entitled, "Twitter's Glory Days. I've just returned from Search Engine Strategies London and it's already time to get ready for SES New York 2009. Fortunately, most of the content for the two keynotes...
Anna Maria Virzi of ClickZ writes, “An examination into the online behavior of the most affluent or ‘upper crust' people was an eye-opener for Bill Tancer, Hitwise general manager. Today's list of top ten stories from SES Chicago 2008 is just a...
Anna Maria Virzi of The ClickZ Network, reports, “Unlike eight years ago, paid search campaigns are no longer a hard sell. There were more than 70 news articles and blog posts on Day 2 of SES San Jose 2008.
Anna Maria Virzi to examine, "The Google Conflict: Search Engine or Destination? During the Orion Panel on universal search at last week's Search Engine Strategies conference, James Lamberti, SVP of search and media at comScore, presented new data...
