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Andy Atkins KrüGer

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  1. Search Marketing Thought-Leadership Recap, May 2010

    The 10 Fundamental Laws of International Search Marketing by Andy Atkins-Krüger Andy Atkins-Kruger (rejoined! So below is a full recap of our expert contributions for the month of May, 2010. May was a huge month for us in the SEW boardroom, with...

  2. How Language Affects the Long Tail

    So Atkins-Krüger can also be written Atkins-Krueger. Different language structures can affect, and often lengthen, the long tail in ways that aren't on many people's radars. For the purposes of this column, we'll focus on the German version of the...

  3. Building Trust is Key to Great Global Search Marketing

    However, for the sake of time and since Andy Atkins-Krüger covered localization in his column last week, I'll leave that for another time. The trust level between these two factions hit its high point when my mom's side of the family thought my...