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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. Put another way, the online marketing team found it could increase ROI from Facebook mobile application...

  2. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Yahoo has yet to release an Android version. We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. Using natural-language algorithms and machine learning, the app condenses news...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google has revealed its futuristic binary language made up of dots and dashes for Android and iOS users on the go: Gmail Tap, which reduces 26 keys to 2. Can he or she stay, fetch, roll over, shake hands, and not drool on the application?

  5. Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

    Oh yeah… and they’re doing this all without an Android app. Look for Instagram to launch on Android soon, most likely before summer, followed soon after by Windows Phone. Launched on October 6, 2010, Instagram has quickly grown to be the most...

  6. Google Mobile News Roundup: Android Security, Avoid Traffic, Emergency Numbers & More

    Following the DroidDream Android malware scare, Google announced that they had removed the malicious applications from the Android Market, suspended the developer accounts, and contacted law enforcement, in addition to using its remote application...