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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Android dominates the industry by making up 56 percent of the market share with...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  3. Korea’s FTC Acquits Google of Antitrust Charges

    Before and after Google's push to force the preload of the Android operating system, its domestic market share remains almost unchanged at around 10 percent, while Naver (the portal of NHN) still maintains more than 70 percent," an FTC official said.

  4. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. To track users from Twitter you could send visitors to http://www.example.com/resources/?

  5. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    With Android’s 53 percent mobile market share we can expect the number below to get a lot bigger. With the introduction of Android 4, Google’s mobile OS is stripping keyword referral data as well, and will continue to do so as users upgrade and...

  6. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Native social formats, including video and mobile-social advertising will be the principal market growth drivers.

  7. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. FairSearch Europe: Android is a 'Trojan Horse' Fairsearch Europe, which describes itself as "organization united to...

  8. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking...

  9. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  10. Google Catalogs Design Tips: How to Best Showcase Your Products

    Publishers should use the preview function to view the unpublished catalog on an iOS and an Android tablet as well as on the desktop before submitting the catalog to be published. But most merchants use catalogs to market new items or items...