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  1. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The complaint argued that given its placement of its own apps on Android smartphones - such as Google Play and Search - through its Mobile Application Distribution Agreements (MADA), it is stifling competition in the market.

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. Put another way, the online marketing team found it could increase ROI from Facebook mobile application...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by Google. The Android Referrer provides reliable closed-loop...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google has revealed its futuristic binary language made up of dots and dashes for Android and iOS users on the go: Gmail Tap, which reduces 26 keys to 2. Can he or she stay, fetch, roll over, shake hands, and not drool on the application?

  5. Google Mobile News Roundup: Android Security, Avoid Traffic, Emergency Numbers & More

    Following the DroidDream Android malware scare, Google announced that they had removed the malicious applications from the Android Market, suspended the developer accounts, and contacted law enforcement, in addition to using its remote application...

  6. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    Google's mobile Android operating system supports the use of QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URL redirection, which allows QR Codes to send metadata to existing applications on...