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  1. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. To track users from Twitter you could send visitors to http://www.example.com/resources/?

  2. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    With Android’s 53 percent mobile market share we can expect the number below to get a lot bigger. With the introduction of Android 4, Google’s mobile OS is stripping keyword referral data as well, and will continue to do so as users upgrade and...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Android Referrer is a standard method for tracking app download provided by Google. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop...

  5. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  6. Google Catalogs Design Tips: How to Best Showcase Your Products

    Publishers should use the preview function to view the unpublished catalog on an iOS and an Android tablet as well as on the desktop before submitting the catalog to be published. But most merchants use catalogs to market new items or items...

  7. New Google Universal SERPs Layout Brings Apps to Forefront

    Android Market vs. App Store Prices: Why Android Users Pay Double [Study] It's mostly people re-iterating their dislike of the black bar and/or cries of users wanting their "vertical space" back. For the record, I would like to say that in our own...

  8. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Comparison of iOS versus Android™ device traffic reveals nearly twice the monetization advantage for iOS. Covario reports that on a global basis, Google accounted for 87 percent of market share of spending and 91 percent of impressions, though just...

  9. Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

    With the launch, three other services were folded into the new offering: Android Market, Google Music, and the Google eBookstore. A new initiative from 20th Century Fox called The Digital HD project is bringing over 600 new movie and TV titles to...