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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's...

  3. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. The mobile report in Google Analytics can be found under Audience and contains two main reports...

  4. Google Analytics Adds Mobile Capabilities to Tag Manager

    Only Android and iOS platforms are supported currently. Apps for devices are not like Web pages. When changes are made, a push notification is sent the devices running the app. Your app is reliant on users to update to the latest version before...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Android PoliceGoogle Glass companion app has some interesting finds. The only noteworthy bits coming out it: Android is on...