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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are Android users experiencing weird issues causing them to bounce off the site? And if a large percentage of users access your website via mobile devices, then you need analyze your website through the mobile lens of Panda.

  2. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users contributed to 11 percent, while all...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). When delving into a mobile campaign in Brazil, take note that the leading...

  6. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. The mobile report in Google Analytics can be found under Audience and contains two main reports...