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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are Android users experiencing weird issues causing them to bounce off the site? Again, you are looking for the percentage of mobile traffic to see how much bamboo you are feeding users. If you’ve been impacted by Panda, and it’s a high percentage...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? If this turns out to be true, users searching for music on YouTube, the world's second largest...

  3. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  5. 7 Reasons You Need to Update Your Google Maps App

    Google Maps recently released a major update to their app for Android and iOS. For users in the United States this feature is available for highways and local roads in major metro areas. The latest Google Maps is meant to provide you with "even...

  6. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    Consumer rights law firm Hagens Berman filed the lawsuit May 1 on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the internet and mobile search market in the US.