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Android Users

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  1. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. To track users from Twitter you could send visitors to http://www.example.com/resources/?

  2. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. Of over 11,600 reviews logged by users of the new service, the overwhelmingly majority, 6,059, gave it a one-star...

  3. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    With the introduction of Android 4, Google’s mobile OS is stripping keyword referral data as well, and will continue to do so as users upgrade and update. With Android’s 53 percent mobile market share we can expect the number below to get a lot...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. FairSearch Europe: Android is a 'Trojan Horse' Fairsearch Europe, which describes itself as "organization united to...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking...