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  1. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. So if you're building an app for an iOS, Android, Windows Phone or whatever, it...

  2. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build...

  4. Is Google Trust Being Scroogled?

    That said, Goggle’s organic search results, most of its software, and the popular Android platform are "free," although Google in turn does obtain your data that helps them monetize with advertising. Microsoft this week, during the holiday season...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    This was followed by iPhone at 6.9 percent and Android 4.5 percent. Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President...

  6. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    Which hardware and Android versions are more commonly used (and which are less common. App tracking is available for both Android and iOS apps using the same tracking code. It’s all made possible by Google’s new, lightweight software development...