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  1. Adobe Adds Cloud-Based Mobile Services

    Broad Platform Support: For app analytics, Adobe Mobile services supports native apps across iOS, Android, Windows Phone 8, BlackBerry 10, Windows 8 and Mac OS X as well as hybrid apps created with Adobe PhoneGap and HTML5.

  2. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Deciding what platforms to develop apps for – Android usage is on the rise. These are vital for spotting trends and problems, for example, a quick look in this account shows that Android has a much lower conversion rate than others and that...

  3. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. So if you're building an app for an iOS, Android, Windows Phone or whatever, it...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build...

  6. Is Google Trust Being Scroogled?

    That said, Goggle’s organic search results, most of its software, and the popular Android platform are "free," although Google in turn does obtain your data that helps them monetize with advertising. Microsoft this week, during the holiday season...

  7. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    This was followed by iPhone at 6.9 percent and Android 4.5 percent. Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President...