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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...

  2. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. When a user installs the mobile app, the SDK collects the same data points from within the...

  3. Driving Consumer Insights With Mobile Analytics

    This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. The attack ads coincide with another European antitrust complaint...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking...

  6. Google Catalogs Design Tips: How to Best Showcase Your Products

    Publishers should use the preview function to view the unpublished catalog on an iOS and an Android tablet as well as on the desktop before submitting the catalog to be published. Publishers who don’t take full advantage of the tablet platform when...

  7. Is Google Trust Being Scroogled?

    That said, Goggle’s organic search results, most of its software, and the popular Android platform are "free," although Google in turn does obtain your data that helps them monetize with advertising. Microsoft this week, during the holiday season...